Your website is today likely only a small part of your total online presence. Digital strategy, web strategy or strategy short and sweet are tools to help ensure that your channels work together to help you deliver a seamless solution.
Digital Strategy That Enhances Your Business
A condition for effective strategy work is deep knowledge of both industry and business. Where are we now? Which opportunities do we have? What are the challenges? Where do you want to be?
Together with you, we anchor our work in business goals and available resources, such as time, money and infrastructure. Our solutions perform and work in your practical, day-to-day work.
A Digital Strategy That You Can Take Action With
We aren’t just an agency doing digital strategy. Your digital strategy should, of course, be doable on a tactical level. Technical solutions such as integrations and web development coexist with design and UX work.
Even if you want to bring in another partner to realize your whole digital strategy, or just parts of it, you know it is created with tactical and practical considerations.
Our Process for Customer Focused Digital Strategy
When we understand the customer we craft a strategy around how to take care of the customer regardless of the channel. Maybe with services that don’t yet exist today?
Why are we doing the digital strategy work? What are the challenges? The goals? Together we map our the current situation.
Research & Analysis
Analyzing customers’ current behavior. Together with other tools we seek to understand customers and their factual needs.
Formulating a Strategy
Supported by your business goals we choose a path forward. A digital strategy consisting of insights, guidelines and an action plan.
Your digital strategy is nothing if it just stays on paper. The devil is in the details, as they say. We work in an iterative, customer-focused process where usability is a top priority.