Digital Marketing
Over the past year or so, live chat has become an increasingly popular technology to implement on websites. The goal is that someone who...
Erik Bernskiöld
Jun 15, 2015
4 min read
Digital Marketing
One of the very best reports in Google Analytics is the User Flow where you can trace how users navigate around your website and...
Erik Bernskiöld
Mar 19, 2015
1 min read
Digital Marketing
I’ve previously written about keeping your site technically up to date to make sure you don’t get hacked. Today I want to turn to...
Erik Bernskiöld
Mar 16, 2015
2 min read
Digital Marketing
Many SEO companies tout search engine optimization is close to the holy grail of marketing, almost going as far as saying that it is...
Erik Bernskiöld
Feb 23, 2015
2 min read
Digital Marketing
A large part in your marketing strategy of a service or product will be the pricing decision. In which variations are you going to...
Erik Bernskiöld
Dec 15, 2014
4 min read
Digital Marketing
As with email newsletters, as marketers in this day and age, we are always trying to understand when to best reach our audience. Thankfully,...
Erik Bernskiöld
Nov 17, 2014
3 min read
Digital Marketing
My second session at this year’s WebCoast here in Gothenburg was all about analytics. In the session, which was held in Swedish, I covered analytics...
Erik Bernskiöld
Mar 15, 2014
1 min read
Business
I am right now working on preparing my E-Commerce workshop for WebCoast on Friday and am going through some more great TED talks. Today...
Erik Bernskiöld
Mar 10, 2014
1 min read
Digital Marketing
Analytics can be tricky to understand. Commonly, people want a clear decision rule. We want to know what is good and what is bad....
Erik Bernskiöld
Mar 6, 2014
4 min read
Business
Marketing, to the uninitiated, is often brought up as a final piece of the puzzle, as something to slap on at the end when...
Erik Bernskiöld
Mar 4, 2014
3 min read