![What Is Your #1 Website Goal?]()
Digital Marketing
When we start a new website project with a client, the first thing we discuss is what the primary goal is for the website....
Erik Bernskiöld
Mar 14, 2016
3 min read
![How To Find Blog Post Ideas? Repurpose & Expand Your Existing Content]()
Digital Marketing
Finding ideas for blogging can be exhausting. You sit there, know that there is an article due tomorrow but you just can’t find anything...
Erik Bernskiöld
Mar 7, 2016
2 min read
![Landing Pages: What They Are, Why You Need Them, and How They Help SEO]()
Digital Marketing
We talk a lot about landing pages nowadays on the web. Landing pages have grown from being just an web analysis term to a...
Erik Bernskiöld
Feb 22, 2016
3 min read
![Create More Effective Content Using Storytelling]()
Digital Marketing
We just can’t help it but love a good story. When we hear a story, something happens to our brains. We get excited. We...
Erik Bernskiöld
Feb 1, 2016
2 min read
![How Often Should You Update Your Small Business Website?]()
Digital Marketing
Once every ________. You kind of hoped that I would be able to give you a clear cut answer here, right? Sorry. The answer...
Erik Bernskiöld
Jan 18, 2016
3 min read
![Top 3 Reasons Why Your Company Needs A Monthly Newsletter]()
Digital Marketing
Do you think that email is dead? Think again! Well-crafted newsletters and mailings are among the best converting marketing materials that you can employ....
Erik Bernskiöld
Jan 11, 2016
3 min read
![4 Reasons You Shouldn’t Run Your Website Without a Website Maintenance Service]()
Web Development
Is your website important to you? If you are reading this, I am going to assume that your answer is yes. Now imagine your...
Erik Bernskiöld
Jan 4, 2016
2 min read
![Top Web Design Trends That Will Be Huge in 2016]()
Design
We are about to embark on a new year and it is always fun to look in the crystal ball to see what will...
Erik Bernskiöld
Dec 28, 2015
2 min read
![How do We Decide To Purchase Something?]()
Digital Marketing
Before we can even begin to talk about marketing tools, or even strategies, we need to answer the most fundamental question. If marketing is...
Erik Bernskiöld
Dec 14, 2015
3 min read
![Lecture: How to Grow & Gain Traction]()
Business
A couple of weeks ago I was invited to hold a guest lecture for the university course in Entrepreneurship at the Goethe University in...
Erik Bernskiöld
Dec 10, 2015
1 min read
![You don’t sell products. You sell experiences.]()
Business
As the psychological effects of our brains feature more in economics, the notion of selling experiences has caught on considerably. The title of this...
Erik Bernskiöld
Nov 23, 2015
2 min read
![The New Modular Web: An Introduction]()
Web Development
Traditionally we have always been working with websites on the base of them being viewed in just one way. After all, web publishing is...
Erik Bernskiöld
Nov 16, 2015
5 min read
