Is your website important to you? If you are reading this, I am going to assume that your answer is yes. Now imagine your site going down. Would you know about it?
Far too many business owners do not. Despite having invested a considerable sum of money into their websites, they aren’t constantly monitoring them. Don’t be one of them. Here are four reasons why you would absolutely invest in a monitoring or maintenance service.
1. You Want to Protect Your Investment
With a monitoring service that keeps track of how your website is doing, you can be sure that your site is tip-top: That it is up and running, that it isn’t loading unbearably slowly (which is bad for both users and SEO!) and that it isn’t getting hacked.
2. Your Website Reflects Your Brand
When a customer visits your website they are learning about your brand and about who you are as a company and what your values are. While designing the website, you took great care to have this reflected, but what about after? Your website always reflects your brand and isn’t doing it so well if it is offline, hacked or not running smoothly.
Think about all the IT breaches you read about and how they quickly damage a company’s brand. Prevent yourself from having your brand damaged by being the first to know and act.
3. You Lose Profits
If your site is down or unavailable, your website can’t do any good. Since your customers rely on it for information or even purchase, downtime directly means lost profits. It is even worse of course if you have an online store, in which case the correlation between lost profits and downtime is even clearer.
With the investment you made in your website, can you afford for it to be offline?
4. Nobody Else Does It For You
It is easy to think that maybe your hosting company does this for you. They don’t. You need to do this yourself, or hire an agency to do it for you. The latter option can be very cost-effective and means you don’t have to worry about anything, but can trust them to keep it in top shape all the time.